Brands know their consumers, but something important has been missing from their audience strategies — locality. As the foundation of all LocalFactor solutions, locality is more than local sites, geo-targeting or location-based IDS, it is a uniquely positioned data strategy that accounts for the complexity of a brand’s audience and introduces a new optimization layer to drive performance and insights across all channels.
This scalable, cookieless data is surrounded with a suite of creative solutions and tools designed to drive multichannel marketing performance that meets the needs of modern brands and consumers.
LocalFactor helps brands and agencies move faster, smarter and more efficiently by offering end-to-end solutions that turn challenges into opportunities.
stays ahead of consumer fragmentation
Our independent and tech-agnostic trading desk provides managed service support for biddable and programmatic media across all channels including video, display, connected TV, audio, native, digital out-of-home, search and social.
Our independent and tech-agnostic trading desk provides managed service support for biddable and programmatic media across all channels including video, display, connected TV, audio, native, digital out-of-home, search and social.
removes the risks of ID-based targeting
The addressable media landscape is changing quickly and LocalFactor IDs (LFIDs) enable marketers to deliver consistent, data-driven omnichannel campaigns, without the need for cookies, device IDs, or any other identity framework.
The addressable media landscape is changing quickly and LocalFactor IDs (LFIDs) enable marketers to deliver consistent, data-driven omnichannel campaigns, without the need for cookies, device IDs, or any other identity framework.
break through a sea of cluttered and boring ads
LocalFactor simplifies the stack by providing access to brand safe, fraud-free premium inventory across all channels, creative services that help brands get the most out of existing creative assets, and partnerships that deliver efficient pricing, making every dollar go further.
LocalFactor simplifies the stack by providing access to brand safe, fraud-free premium inventory across all channels, creative services that help brands get the most out of existing creative assets, and partnerships that deliver efficient pricing, making every dollar go further.
removes the limitations that constrain performance
Our team is comprised of agency and marketing-technology veterans who use our collective expertise and LFID data to create an optimization layer that sits across the whole campaign, eliminating the shortcomings of any single platform.
Our team is comprised of agency and marketing-technology veterans who use our collective expertise and LFID data to create an optimization layer that sits across the whole campaign, eliminating the shortcomings of any single platform.
breaks down silos and helps teams deliver real business outcomes
With data from every channel and tactic, our team helps brands and agencies make strategic decisions that impact the outcomes of the overall campaign, not just the KPIs of a specific line item.
Reach out to our team now to set up a demo and receive tailored recommendations for your brand.
© 2024 Local Factor Group
