Creating value for brands with our locality data custom creative premium content unified insights expert resources

A holistic approach to advertising that delivers optimal performance from impression one.

Brands know their customers
but something has been missing
LOCALITY
A data strategy that is more than local sites, geo-targeting or location-based IDs, accounting for the complexity of a brand's audience to introduce a new optimization layer that drives performance and insights across all channels.

Locality Drives Performance

 Brands know their consumers, but something important has been missing from their audience strategies — locality. As the foundation of all LocalFactor solutions, locality is more than local sites, geo-targeting or location-based IDS, it is a uniquely positioned data strategy that accounts for the complexity of a brand’s audience and introduces a new optimization layer to drive performance and insights across all channels.

This scalable, cookieless data is surrounded with a suite of creative solutions and tools designed to drive multichannel marketing performance that meets the needs of modern brands and consumers.

 

Overcome the Challenges
of Modern Marketing

LocalFactor helps brands and agencies move faster, smarter and more efficiently by offering end-to-end solutions that turn challenges into opportunities.

A simplified stack for multichannel media buying

stays ahead of consumer fragmentation

Our independent and tech-agnostic trading desk provides managed service support for biddable and programmatic media across all channels including video, display, connected TV, audio, native, digital out-of-home, search and social. 

Consumer fragmentation makes executing campaigns consistently across channels more difficult
Consumer fragmentation makes executing campaigns consistently across channels more difficult

A simplified stack for multichannel media buying

Our independent and tech-agnostic trading desk provides managed service support for biddable and programmatic media across all channels including video, display, connected TV, audio, native, digital out-of-home, search and social. 

Futureproofed, privacy-preserving, audience data

removes the risks of ID-based targeting

ID-based audience targeting is becoming less sustainable

The addressable media landscape is changing quickly and LocalFactor IDs (LFIDs) enable marketers to deliver consistent, data-driven omnichannel campaigns, without the need for cookies, device IDs, or any other identity framework.

ID-based audience targeting is becoming less sustainable

Futureproofed, privacy-preserving, audience data

The addressable media landscape is changing quickly and LocalFactor IDs (LFIDs) enable marketers to deliver consistent, data-driven omnichannel campaigns, without the need for cookies, device IDs, or any other identity framework.

Custom creative and formats

break through a sea of cluttered and boring ads

Consumers are fatigued from boring creative

LocalFactor simplifies the stack by providing access to brand safe, fraud-free premium inventory across all channels, creative services that help brands get the most out of existing creative assets, and partnerships that deliver efficient pricing, making every dollar go further. 

Consumers are fatigued from boring creative

Custom creative and formats that drive attention, engagement and conversion

LocalFactor simplifies the stack by providing access to brand safe, fraud-free premium inventory across all channels, creative services that help brands get the most out of existing creative assets, and partnerships that deliver efficient pricing, making every dollar go further. 

Expert campaign management and optimization

removes the limitations that constrain performance

Scalable ad delivery with granular optimization is missing

Our team is comprised of agency and marketing-technology veterans who use our collective expertise and LFID data to create an optimization layer that sits across the whole campaign, eliminating the shortcomings of any single platform. 

 

Scalable ad delivery with granular optimization is missing

Expert campaign management and optimization

Our team is comprised of agency and marketing-technology veterans who use our collective expertise and LFID data to create an optimization layer that sits across the whole campaign, eliminating the shortcomings of any single platform. 

 

Unified insights and reporting

breaks down silos and helps teams deliver real business outcomes

Marketers ability to make informed campaign decisions is limited by siloed data

With data from every channel and tactic, our team helps brands and agencies make strategic decisions that impact the outcomes of the overall campaign, not just the KPIs of a specific line item.

Ready to see how LocalFactor will change your campaigns?

Reach out to our team now to set up a demo and receive tailored recommendations for your brand.

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