In today’s fast-moving digital landscape, brand marketers and media agencies need innovative solutions to maximize the impact of their advertising dollars. That’s why we’re thrilled to announce the latest enhancements to Attention+ Studio, our proprietary creative technology that’s changing the game for Connected TV (CTV) advertising. With new dynamic creative templates, customizable branding elements, and seamless video asset adaptability, advertisers can now deploy high-impact CTV campaigns faster and more efficiently than ever before.
New Capabilities to Elevate Your CTV Advertising
The latest Attention+ Studio upgrade introduces several powerful features designed to streamline CTV ad creation while maintaining creative flexibility and brand consistency:
- Dynamic Creative Templates for CTV: Easily transform any video asset—regardless of aspect ratio—into a compelling, ready-to-run CTV ad. No need for expensive post-production editing; simply send us your video(s), and our technology handles the rest.
- Customizable Branding Elements: Take full control over your ad’s visual identity by incorporating branded background elements, logos, and even QR codes. Drive engagement and extend your campaign’s reach beyond the TV screen.
- Build Multiple Ad Variations at the Same Time: Attention+ Studio CTV offers multiple templates for every aspect ratio, and the LocalFactor team will quickly build multiple options for you to select from.
Why This Matters: Key Benefits for Advertisers
These enhancements bring a host of benefits to brands and media agencies looking to optimize their programmatic CTV strategies:
- Cost-Effective Production: Say goodbye to the high production costs of traditional TV ads. With Attention+ Studio, you can quickly repurpose existing video content into high-quality CTV ads, significantly reducing creative expenses.
- Speed to Market: Whether you’re launching a new product, reacting to market trends, or capitalizing on a cultural moment, our upgraded platform enables you to get fresh messaging in front of audiences within hours, not weeks.
- Flexible Buying Models: Available for both managed services and curated deals, giving advertisers the freedom to choose how they execute their campaigns.
- Cross-Channel Synergy: Attention+ Studio enhancements complement our Attention+ enabled mobile and desktop formats, allowing advertisers to run cohesive, multi-screen campaigns that drive measurable engagement and additional time spent with your brand.
Real-World Use Cases: How Brands Can Leverage Attention+ Studio
The new CTV capabilities open the door for a wide range of innovative campaign executions. Here’s how savvy advertisers are using Attention+ Studio to gain a competitive edge:
- Repurpose Social Video for CTV: Take high-performing video content from platforms like Instagram, TikTok, or YouTube and seamlessly adapt it for premium CTV placements, expanding its reach to a lean-back audience.
- Feature Influencer-Produced Content: Leverage influencer-generated content in a CTV-friendly format to maintain authenticity while scaling your message across larger screens.
- Test Messaging with Creative Variations: A/B test different headlines, calls-to-action, or visual elements to determine what resonates best with your audience before scaling up your investment.
- Combine Multiple Videos into One Ad: Blend multiple short-form videos into a seamless CTV ad, allowing brands to tell a richer, more engaging story.
- Capture Time-Sensitive Moments: Maximize sponsorship ROI by featuring athletes or celebrities who win major awards or championships—delivering ads while their moment is still fresh in the cultural conversation.
- Utilize Co-Branded Content: Brands that collaborate with partners can quickly adapt shared assets for CTV, maintaining brand integrity while showcasing joint marketing efforts.
Get Started with Attention+ Studio
The future of CTV advertising is dynamic, cost-effective, and incredibly fast-paced—and Attention+ Studio ensures you stay ahead of the curve. Whether you’re a brand marketer looking to amplify your message or a media agency seeking innovative programmatic solutions, our latest enhancements empower you to create, customize, and deploy impactful CTV ads with unprecedented ease.
Ready to transform your CTV strategy? Contact us today to see Attention+ Studio in action and start delivering high-performance campaigns in a fraction of the time.
