Brands are constantly challenged by the evolving social media landscape. Despite the significant investment and effort poured into creating engaging social media posts and stories, these efforts often reach only a small percentage of a brand’s total following. On average social accounts with 10-50k followers only reach 19.2% of their followers with posts and 6.5% through stories. As follower counts increase, reach rates actually get worse, with accounts over 200k reaching only 5.5% of their audience with posts and 1.2% with their stories. The shelf life of these posts is short, with content quickly getting buried under the constant flow of new updates. With marketing teams consistently tasked to do more with less, these numbers can be frustrating as they strive to maximize impact with constrained resources. Introducing Attention+: Unleashing the Power of Your Vertical Video Assets Enter Attention+, a powerful tool designed to transform how brands, agencies, and publishers leverage their existing vertical video and social stories beyond traditional platforms. Attention+ stands out by repurposing video assets from platforms like Instagram, TikTok, and Facebook, extending the life and reach of these videos. No longer confined to a single platform or a brief lifespan, a brand’s videos can now provide a greater return on investment by engaging audiences across the open web. Creating Compelling Ads with Ease One of the standout features of Attention+ is its ability to create engaging cross-screen ads quickly and effortlessly. Imagine turning any vertical video into customized full-screen ads on mobile, Connected TV or DOOH, creating multiple variations that captivates viewers, extending time spent with the brand and encouraging action. This extended engagement is crucial for brands looking to strengthen their connection with their audience. Attention+ excels in this speed-to-market environment, enabling you to create compelling ads swiftly and effortlessly. This not only maximizes the return on your investment but also ensures that your messages reach more people, helping to bridge the gap between your brand and your audience. For instance, consider a beer brand whose core consumers are heavy baseball viewers and they have partnerships with several MLB teams. Using Attention+, the brand can pull in team-specific stories and posts, targeting heavy up in the relevant markets. By adding interactivity with voting widgets, Attention+ keeps the audience engaged and the beer brand top of mind as they prepare to watch games each week. This seamless integration and rapid content deployment highlight the speed-to-market capabilities of Attention+, driving both engagement and brand recall effectively. Seamless and Engaging User Experience The user experience with Attention+ is seamless and engaging, no matter the channel. For example, display ads generated by Attention+ catch the eye with dynamically selected snippets from your videos. When users tap on these ads, they are taken to a full-screen story page where they can engage more deeply with your content. Custom call-to-actions (CTAs) within this immersive environment guide users to your landing pages, driving meaningful interactions. Enhanced Reporting and Insights Attention+ provides enhanced reporting and insights, shifting the measurement focus from traditional click-through rates (CTR) to time spent with the brand. This approach considers increased time spent as a critical success metric, far exceeding the engagement levels of traditional display ads. By analyzing performance in real-time, Attention+ provides valuable data to understand how creative is performing, allowing for continuous optimization and improving campaigns from impressions to meaningful actions. Always Improving Attention+ is a core component of the LFG Performance Engine and creates dynamic creative delivered to custom LFID audiences. The LocalFactor team has an exciting product roadmap that will continue to enhance Attention+’s creative decision-making and optimization in the coming months. Elevate Your Omnichannel Video Strategy with Attention+ In the fast-paced world of digital marketing, harnessing the full potential of video content is a game-changer. Marketers must do more with less, Attention+ offers a powerful solution to extend the life and impact of your digital media investments, ensuring your brand reaches its full potential. Discover how Attention+ can elevate your social stories and drive meaningful engagement today.