The LocalFactor Geo-Graph™ creates scalable, privacy-focused data for audience consistentcy across every media channel.
An alternative to traditional device graphs, mapping attributes to localities rather than devices
With data tied to geography instead of cookies or devices IDs, it can be used consistently to support all digital initiatives
Investment goes to premium media as there are no additional fees for leveraging the Geo-Graph™, or activating LFID audiences
The Geo-Graph™ maps billions of data points to the lowest possible level of granularity, providing the foundation for detailed analysis for campaigns of any size, from hyper-local to national, and beyond.
With a deep understanding of micro-localities, LocalFactor uses your specific audience factors to guide LFID algorithms, directing them to identify the specific geographies that represent your audience.
The output is a latitude/longitude-based segment that is actionable for any channel
Leverage hundreds of audiences pre-built by the LocalFactor strategy team, or we can quickly build a bespoke audience specifically for your campaign, and have it ready to go within hours.
Integrate first and third party data into the Geo-Graph™ to inform audience planning
LFIDs are not tied to any personally identifiable information, protecting users
Make informed targeting decisions, even in environments where cookies and other targeting options are not possible
Reach more of your potential audience by evaluating more impressions, not just those tied to legacy identifiers
Case Study
A leading pharmaceutical Rx brand was seeking to build a community and drive engagement with sufferers of a specific condition, their family and caregivers. Historically their media campaigns used an endemic Rx data provider for health and condition audience data, so our team proposed a strategic test to compare performance of a cookieless, LFID based audience approach versus their traditional audience data partner.
Line items were created for each audience segment, keeping all other variables the same (i.e. creative, bids, etc.). Over several months, the LocalFactor team monitored and optimized each line item, comparing head-to-head performance.
ID-less audience activation will immediately create more scale and consistency within your audience-driven omnichannel campaigns.
Reach out to our team now to set up a demo and receive tailored recommendations for your brand.
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