Advanced Geo-Intelligence for Omnichannel Audience Planning and Activation

The LocalFactor Geo-Graph™ creates scalable, privacy-focused data for audience consistentcy across every media channel.

Durable
Data

An alternative to traditional device graphs, mapping attributes to localities rather than devices

Activate in Any Channel

With data tied to geography instead of cookies or devices IDs, it can be used consistently to support all digital initiatives

Take Budgets
Further

Investment goes to premium media as there are no additional fees for leveraging the Geo-Graph™, or activating LFID audiences

Localized Insights at a Global Scale

The Geo-Graph™ maps billions of data points to the lowest possible level of granularity, providing the foundation for detailed analysis for campaigns of any size, from hyper-local to national, and beyond.

Easy, Yet Powerful, Audience Planning

With a deep understanding of micro-localities, LocalFactor uses your specific audience factors to guide LFID algorithms, directing them to identify the specific geographies that represent your audience.

The output is a latitude/longitude-based segment that is actionable for any channel

On-Demand and Custom Audiences

Leverage hundreds of audiences pre-built by the LocalFactor strategy team, or we can quickly build a bespoke audience specifically for your campaign, and have it ready to go within hours.

More Benefits of Geo-Based Audience Targeting

Case Study

LFIDS Prove to be the Cure for an Rx Campaign

A leading pharmaceutical Rx brand was seeking to build a community and drive engagement with sufferers of a specific condition, their family and caregivers. Historically their media campaigns used an endemic Rx data provider for health and condition audience data, so our team proposed a strategic test to compare performance of a cookieless, LFID based audience approach versus their traditional audience data partner.

Line items were created for each audience segment, keeping all other variables the same (i.e. creative, bids, etc.). Over several months, the LocalFactor team monitored and optimized each line item, comparing head-to-head performance.

Time spent vs. standard display and video ads
0 x
Increase in brand recall
0 %

Ready to see how the Geo-Graph™ and LFIDs will change your campaigns?

ID-less audience activation will immediately create more scale and consistency within your audience-driven omnichannel campaigns.

Reach out to our team now to set up a demo and receive tailored recommendations for your brand.

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