Leverage a futureproofed device graph and direct supply partnerships to translate you linear TV schedule and first-party audiences into premium CTV and OTT inventory.
LocalFactor works with publishers and technology companies to create audience extension products. Take your first party data and find your users across our platform. Partners are able to create unique products to sell for increased CPMs, increased deal size, and increased supply.
Place a pixel on your site to enable cross platform attribution, allowing LocalFactor to bucket and find your users across all our OTT channels. Add contextual targeting for additional layers of precision. From in-app to CTV to web, wherever we can see it, we’ll measure it and optimize for performance.