Leverage future-proofed device graph and direct supply partnerships to translate you linear TV schedule and 1P audiences into premium CTV and OTT inventory.
LocalFactor works with publishers and technology companies to create audience extension products. Take your 1P data and find your users across our platform. Partners are able to create unique products to sell for increased CPMs, increased deal size, and increased supply.
Place a pixel on your site to enable cross platform attribution, allowing LocalFactor to bucket and find your users across all our OTT channels. Add contextual targeting if you choose to add additional layers of precision. In-App to CTV to Web to wherever, we can see it, measure it and optimize for performance.
With LocalFactor, advertisers and content providers are able to tap into premium transparent and curated supply. Our custom CTV channel list is dynamically optimized and filtered based on the top premium and most watched content to ensure relevancy and quality at scale. Channel lists can be further customized based on client needs, brand guidelines, and needs across CTV and Linear.