The LFG Blog | LocalFactor

Politics and Advertising: How Election Season is Shifting Ad Spend in 2024

Politics and Advertising: How Election Season is Shifting Ad Spend in 2024

ByIleana Musto |

Redefining Seasonality: How Marketers are Breaking Free from Traditional Holiday Cycles

Redefining Seasonality: How Marketers are Breaking Free from Traditional Holiday Cycles

ByIleana Musto | Audience Targeting,Industry Trends,Omnichannel,Strategy |

Embracing Innovation Beyond Cookies: A LocalFactor Perspective

Embracing Innovation Beyond Cookies: A LocalFactor Perspective

ByKevin Garrity | Audience Targeting,Industry Trends,Omnichannel |

Attention+: Bridging the Gap Between Walled Gardens and the Open Web

Attention+: Bridging the Gap Between Walled Gardens and the Open Web

ByIleana Musto | Attention+,Creative Solutions,Omnichannel |

The LFG Performance Engine: A Better Way to Plan, Activate and Optimize Omnichannel Campaigns

The LFG Performance Engine: A Better Way to Plan, Activate and Optimize Omnichannel Campaigns

ByEvan Rutchik | DSP,Omnichannel,Strategy |

Why a Platform-Agnostic Approach Matters in Digital Advertising

Why a Platform-Agnostic Approach Matters in Digital Advertising

ByKristen McDonnell | DSP,Omnichannel,SSP |

5 Ways to Elevate Connected TV Campaigns in 2024

5 Ways to Elevate Connected TV Campaigns in 2024

ByChris Hemick | Connected TV,Custom Creative,Strategy |

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