Our
Story.

Founded in 2021, LocalFactor was built on the vision that brands of all sizes were missing out on a massive opportunity — locality. More than local sites, geo-targeting or location-based IDs, locality is a uniquely positioned data strategy that accounts for the complexity of a brand’s audience to introduce a new optimization layer that drives performance and insights across all channels. We surrounded this scalable, cookieless data with a suite of solutions and services designed to drive multichannel marketing performance that meets the needs of modern brands and consumers.

Since launching, we’ve helped hundreds of brands and their agency partners harness locality, and we’re just getting started. Give us your audience, and we’ll give you the missing LocalFactor.  #LFG

Leadership Team

Our team is comprised of leaders with extensive agency and marketing technology experience.

Evan Rutchik

Evan Rutchik

Founder & CEO
Kristen McDonnell

Kristen McDonnell

VP, Customer Success
Kevin Garrity

Kevin Garrity

VP Sales, Central & West
Melissa Costello

Melissa Costello

VP, Finance
Pete Hilton

Pete Hilton

Sr. Director, Customer Success
Marc Rutchik

Marc Rutchik

VP, Channel Partnerships
Chris Hemick

Chris Hemick

VP, Marketing
Tiffany Saldibar

Tiffany Saldibar

People Operations Lead

Life @ LocalFactor

As a 100% remote company, our culture is defined by the expectations we set for ourselves and how we follow through on them every day. We have a humble confidence, and do not shy away from a bit of swagger. What matters to us: 

Work hard & live a balanced life

Deliver for clients, the team and oneself

Lead by example

Be direct

Do what it takes, no work is below anyone

The LocalFactor team is growing quickly! Whether you’re just getting started or looking to take your career to the next level, we have something for you.

Be sure to follow us on LinkedIn for the latest career opportunities, updates and more!

Contact Details

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