To Our Clients and Partners,
I’m thrilled to share some exciting news about the future of LocalFactor. Today, we announced that we have been acquired by Viamedia, the nation’s largest independent champion for brands, agencies and video service providers’ advertising needs.
First, I want to take a moment to sincerely thank you for your trust, partnership, and belief in what we’ve built together over the years. Your support has been invaluable, and I deeply appreciate it. This marks an exciting new chapter—one that will allow us to expand our capabilities while continuing to deliver the exceptional programmatic solutions you rely on—and stands as a testament to the collaboration of our teams and the results we’ve achieved together.
What This Means for You
LocalFactor will continue to operate as a division of Viamedia, with the same teams and unwavering commitment to your success. By combining Viamedia’s extensive ad infrastructure with LocalFactor’s data-driven targeting, unique creative technology and programmatic expertise, we’ll bring you even stronger products and services. In the coming weeks, we’ll share more details on new opportunities, including:
- Expanded TV supply with unique access to premium inventory
- Advanced cross-channel video technology that unifies connected and linear TV
- Market-leading research and insights to power smarter media strategies
Furthermore, I will be stepping into the role of President & Chief Strategy Officer of Viamedia, driving the strategic vision for the overall business and continuing to oversee LocalFactor operations alongside our full leadership team. My promise to you is a seamless transition as we bring these two powerful companies together. The ultimate outcome is more scalable, privacy-compliant advertising solutions driven by unique video inventory, technology and data.
We’re excited about the opportunities ahead and look forward to sharing more soon. Thank you for your continued partnership—we can’t wait for what’s next!
